Bearing 000° — true north

Most businesses don't have a traffic problem. They have a leak.

Visitors arrive. Calls go unanswered, pages load slow, ads run untracked, follow-up never happens. We find where the money escapes and seal it.

★★★★★4.9 from 87 reviews
150+ sites built
All 50 states
Google CloudCertified
MetaBusiness Partner
Growth leak scanner · online
See what the audit checks

Eight checks across speed, local visibility, tracking, and follow-up. Enter your domain and we score it the same way we score a client site.

Enter a website address first.

0/100
Speed
Local SEO
Tracking
Follow-up

Full 8-point write-up lands in your inbox within 24 hours — with your numbers, not a generic template.

Request my real audit
Live bearing 000°
Checks08
Latency11s
StatusREADY
Nodes050
Runs on the same agent stack we build for clients.
Tailor this page
0Conversations handled
0Agents deployed
0sAvg response time
0%Answered after hours
Bearing 030° — the arithmetic

What the leak costs you every month

Move the sliders to match your business. The number on the right is revenue reaching your site and leaving without becoming a customer.

1,200
$450
30%
25%
Estimated monthly loss
$0
That's $0 a year walking out the door.
Lost to slow load times$0
Lost to map pack position$0
Lost to slow replies$0
Lost to no follow-up$0
Show me how to seal it

Estimates based on published industry benchmarks — your audit replaces them with your real numbers.

Precision CrossFitRidge & Oak ContractingNorthline PlumbingBrightwater DentalHarborline RealtyAshford Build Co.Redline MotorworksFern & FoldPeakline Roofing Precision CrossFitRidge & Oak ContractingNorthline PlumbingBrightwater DentalHarborline RealtyAshford Build Co.Redline MotorworksFern & FoldPeakline Roofing
Bearing 045° — the diagnosis

Five places your revenue quietly disappears

None of these show up in a traffic report. All of them show up in your bank account. Most businesses we audit are losing money in at least three at once.

Constellation
5

Active leak vectors. Select a node to isolate it.

Your site takes six seconds to load. More than half your visitors leave before they see a single word.

google.com/search?q=plumber+near+me
01
Northside Plumbing Co.
★★★★★
4.9 (218) · Open 24 hours
02
Halvorsen & Sons
★★★★☆
4.6 (94) · Closes 6pm
03
Your business
★★★★★
4.8 (37) · Open 24 hours
Bearing 055° — the map pack

Position three is a leak. Position one is a phone that rings.

Google shows three businesses. Everyone else is a listing nobody opens. Move the slider and watch what happens to the calls — the same arithmetic we send in the audit.

3rd
$450

From third to first is not a vanity rank. Local pack studies put it at roughly 2.5× the calls. That is the leak you can see without opening Analytics.

17Est. calls / month
$2,295At your close rate
Vs. position 1
18%Of pack clicks
01
Northside Plumbing Co.4.9 · 218 reviews · Open 24 hours
58
02
Halvorsen & Sons4.6 · 94 reviews · Closes 6pm
26
03
Your business4.8 · 37 reviews · Open 24 hours
17

Industry chips at the top rewrite the pack.

Bearing 160° — where it goes

A thousand visitors. Watch where they leak.

Every local business site loses people at the same five points. This is a typical month for a business doing well enough on traffic and badly enough on everything else.

Swipe to follow the flow →
1,000Arrive
6Become customers
0.6%Conversion
994Lost on the way

Figures are typical benchmarks for local service businesses — your audit replaces them with yours.

Bearing 170° — the cost of waiting

What six seconds actually costs

A hundred people land at the same time. Watch them leave the slow site before a single word appears — then watch the same hundred stay on the rebuild.

100Still waiting
0Walked off
$0Revenue in the dust
0.0sElapsed

Your site now · 6.2s

0.0s
Blank screen
Visitors gone0%

After rebuild · 1.1s

0.0s
Blank screen
Visitors gone0%
Bearing 175° — the five-minute cliff

A lead is hottest in the first five minutes.

Same enquiry, two desks. On the left, someone will get to it after lunch. On the right, the agent picks up before the caller puts the phone down.

Typical desk
00:00
Jamie R. · Northgate Burst pipe. Water in the hall. Can anyone come tonight?
Waiting…
Chance this lead still picks up94%
Searchmello agent
00:00
Jamie R. · Northgate Burst pipe. Water in the hall. Can anyone come tonight?
Waiting…
Chance this lead still picks up94%
Bearing 090° — see it work

Every lead answered in under a minute

Watch an agent handle a real enquiry the way it would at 2am on a Sunday. Chat, voice, and a live transcript — one brain, three channels.

After-hours emergency call

A burst pipe at 11pm. The agent qualifies the job, confirms coverage, books the slot, and texts a confirmation — before a human sees it.

11sAvg reply
24/7Coverage
0Missed leads
The voice agent

Same brain, different channel. Press play on an inbound call.

00:00
Front deskOnline · replies instantly

Transcript appears here as the call runs.

Bearing 135° — what happens next

Your first fourteen days, hour by hour

No mystery, no "we'll be in touch." This is exactly what follows the moment you send the form.

Minute 1

The agent replies

Your rate card lands in your inbox, and the agent confirms what you asked for. Nothing waits for office hours.

Hour 24

We run the full audit

Eight checks, your competitors mapped, and every leak quantified in dollars. Sent as a document you can keep and use with anyone.

Day 3

A call, if you want one

Thirty minutes to walk the findings. If the answer is that you don't need us yet, we say so on this call.

Day 5

Scope and start

Fixed scope, fixed price, start date agreed. One document, no legal maze.

Day 14

The biggest leak is sealed

Usually the site or the response time. You see the first measurable change before your first invoice clears.

Bearing 180° — capabilities

Six disciplines, one operating system

Each one solves a specific leak. Together they close all five.

01 / 06Web design & development
yourbusiness.com
Emergency service, answered in 60 seconds
Licensed · Insured · Same-day
Book a visit
0.9sLoad
100Score
3.4%Convert

Sites built to load fast and convert, not to win awards. Every page has one job, and the path from landing to enquiry is the shortest line we can draw.

  • WordPress
  • Core Web Vitals
  • UI/UX
  • Landing pages
What you get
  • Custom design — never a template
  • Mobile-first build, tested on real devices
  • Core Web Vitals inside Google's thresholds
  • Page structure built around one action
  • A CMS you can edit without calling us
  • Analytics and call tracking installed
Outcome

Under one second to load, and a two-click path from landing to enquiry.

02 / 06SEO & local SEO
google.com/search?q=service+near+me
01
Competitor One
★★★★☆
4.6 (94) · Closes 6pm
02
Your business
★★★★★
4.9 (218) · Open 24 hours
03
Competitor Two
★★★★☆
4.4 (61) · Closes 5pm

Own the map pack in your city, then the cities beside it. Rankings that produce phone calls, not a chart of impressions nobody can spend.

  • Local SEO
  • Technical
  • Content
  • Reviews
What you get
  • Full technical audit, then the fixes
  • Google Business Profile rebuilt properly
  • Service and location page architecture
  • Citation cleanup across every directory
  • A review engine that runs itself
  • Monthly rank, call and conversion report
Outcome

Top three in the map pack for your primary city inside 90 days.

03 / 06Google Ads & Meta Ads
SPEND FLAT LEADS 3.2x

Google captures demand that already exists. Meta creates it. We run both off one scoreboard so you can see which dollar produced which customer.

  • Search
  • Performance Max
  • Meta
  • Call tracking
What you get
  • Account built or rebuilt from zero
  • Conversion tracking and call attribution
  • Landing pages matched to each campaign
  • Negative keyword and audience management
  • Creative tested in cycles, not guessed
  • Weekly spend-to-return reporting
Outcome

Every dollar traced to a booked job — or cut.

04 / 06Social media marketing

A content system with a calendar and a point, not a posting habit that dies in week three. Organic and paid working off the same plan.

  • Strategy
  • Content
  • Management
  • Paid social
What you get
  • Content calendar planned 30 days ahead
  • Post design and copy, done for you
  • Scheduling plus community management
  • Paid social run off the same plan
  • Brand asset kit you keep
  • Monthly performance review
Outcome

A feed that is still running in month six.

05 / 06Automation & CRM
LEAD SMS CRM CALENDAR

Leads routed, replied to, and followed up automatically. Platform-agnostic — we build on whatever fits your business rather than whatever we resell.

  • CRM setup
  • Workflows
  • Email & SMS
  • Reporting
What you get
  • CRM setup and pipeline design
  • Instant lead routing and assignment
  • Email and SMS follow-up sequences
  • Missed-call text-back within seconds
  • Review requests triggered automatically
  • Live dashboard, plain English
Outcome

No lead waits longer than sixty seconds. Ever.

06 / 06AI agents
Are you open Sunday?
Yes — 9 to 4. Want me to book you in?
Please, around 10

An agent that answers, qualifies, and books at 2am — trained on your business, not a generic script. It hands to a human the moment one is needed.

  • Intake
  • Qualification
  • Booking
  • Voice & chat
What you get
  • Agent trained on your services and pricing
  • Chat widget on your site
  • SMS and WhatsApp channels
  • Voice agent for inbound calls
  • Booking straight into your calendar
  • Human handoff rules you control
Outcome

Round-the-clock coverage, answered in seconds, booked without you.

Bearing 200° — the standard

Twelve things a local business site has to do

This is the list we build against, and the list we audit yours against. Most sites we review fail at least seven of them.

Instrument lock
0

Checklist locks as each standard enters view. Twelve is the floor, not the ceiling.

01

Loads in under a second

On mobile data, on a five-year-old phone — not just on your office wifi.

02

A call button before any scrolling

Most local visitors want to phone you. Make it the first thing their thumb finds.

03

One clear action per page

Two competing buttons halve the chance either one gets pressed.

04

Real photos of your actual work

Stock imagery reads as a business with nothing of its own to show.

05

A page per service you sell

One page listing eight services ranks for none of them and converts on none of them.

06

Your service area, stated plainly

“Serving Columbus and 30 miles around” answers the first question every visitor has.

07

Reviews on the page itself

Not a link to Google. On the page, with names, sitting near the button.

08

Booking or enquiry in two clicks

Every extra field and every extra click costs you a share of the people who started.

09

Licence, insurance, guarantees

The things that make a stranger comfortable handing you their address.

10

Some indication of price

Even a range. No price means every enquiry starts with a stranger asking what you charge.

11

Answers to your phone questions

The ten things people ask before booking belong on the site, not in your call log.

12

Works on old Android phones

A meaningful share of your customers are on devices your designer has never tested.

Bearing 225° — evidence

The work, with the numbers attached

CHARLESTON, SC · WEB + LOCAL SEO

Precision CrossFit

The old site took 4.8 seconds on a phone. Mara was paying for ads that dumped people onto a blank screen. We rebuilt around one action — book a trial — and took the box into the West Ashley map pack.

+0%Trial bookings
0sLoad time
#2Map pack
Before
precisioncrossfit.com
Show up once. We'll handle the rest.
West Ashley · 5:30am open · first class free
Book a trial
1.1s
Load
#2
Map pack
+142%
Trials
DAYTON, OH · WEB + LOCAL SEO

Ridge & Oak Contracting

Nate was quoting kitchens out of a Facebook inbox. We rebuilt the site around one action — book a walkthrough — and took kitchen remodeling in Dayton. Sixty-three consults in a quarter. He measures the work in signed contracts.

0Consults booked
0sLoad time
#1Dayton map pack
Month 0
Consults per month63
#1 Dayton
AUSTIN, TX · AI AGENT + VOICE

Northline Plumbing

Luis was losing the 11pm jobs to whoever picked up first. We put an agent on chat, SMS, and the after-hours line. In the first 30 days it booked 41 emergency callouts. Luis slept. The phone did not.

0Jobs booked after hours
0sAvg first reply
0Missed emergencies
Northline night deskBooked · 11:14pm
Burst pipe on Marlow. You coming?
We're 24/7. Shut the main if you can. I can have a tech there by 11:40 — $180 callout. Book it?
Yes. 412 Marlow.
Handled in 74 seconds · no human woken
RALEIGH, NC · WEB + LOCAL SEO

Brightwater Dental

New-patient calls were hitting voicemail during hygiene blocks. We rebuilt the site, fixed the Business Profile, and put an agent on the after-hours line. New-patient bookings up 67% in 90 days. The front desk stopped eating lunch at the phone.

+0%New-patient bookings
#1Five Points map pack
0sAvg reply
brightwaterdental.com
Delta Dental, same week.
Raleigh · Five Points · new patients welcome
Book a visit
TAMPA, FL · WEB + ADS

Harborline Realty

Listing enquiries sat an hour. Buyers toured once and vanished. We put the agent on every listing page and traced ads to signed contracts. 28 listing appointments in month two, from spend that used to disappear into “brand.”

0Listing appointments
0sFirst reply
Month 2To a signed listing
Appointments / month28
Traced to spend

Every dollar on Meta now has a listing appointment next to it, or it gets cut.

COLUMBUS, OH · WEB + LOCAL SEO

Ashford Build Co.

A portfolio nobody could find on a phone. Referral work only rang when they were on a roof. Service pages plus a two-click quote path put them in the Columbus map pack for whole-home remodel. Quote requests doubled in 11 weeks.

Quote requests
#3Columbus map pack
0sLoad time
ashfordbuild.co
Whole-home remodel, priced on paper.
Columbus · licensed · insured
Request a quote
Bearing 240° — live pulse

The system, as it stands

A live view of the stack — agents, channels, and the jobs they book. This is the same scoreboard we put on a client dashboard.

63Agents online
128Conversations / hr
11sp50 response
99.97%Uptime
4Channels live
50States covered
Bearing 250° — ask us anything

Questions? Ask the agent.

The same agent we'd build for you, trained on us instead. Ask about pricing, timelines, or whether we're a fit.

Ask a question, or tap one above.
Bearing 270° — the comparison

You have three options. Here they are.

SearchmelloTypical agencyHiring in-house
Monthly costOne retainer, rate card sent up frontQuoted after a discovery callSalary plus tools and benefits
Time to runningDaysWeeks of onboardingMonths to hire and train
Who does the workThe same senior team every monthJunior account managerOne person covering six disciplines
After-hours leadsAnswered by agent in secondsAnswered next business dayAnswered next business day
CommitmentMonth to month6–12 month contractPermanent headcount
ReportingLive dashboard, plain EnglishMonthly PDF of vanity metricsWhatever they have time for

Thirty days, or we work free until it's right

If the first month's build doesn't hit what we agreed in writing, we keep working at no charge until it does. No contract to exit, no clawback to argue about.

The rate card

Real numbers, no call required

Every package, every inclusion, every price — in one PDF. We'd rather you disqualify us in ninety seconds than sit through a discovery call to find out.

SignalFoundationOne-off

Site or audit. Scope on the card.

PrimaryOperatingRetainer

SEO, ads, agents. Month to month.

CommandFull stackRetainer+

Everything, one scoreboard.

  • Three retainer tiers with full scope breakdowns
  • One-off project pricing for sites and builds
  • What's included at each level, and what isn't
  • Timelines, onboarding steps, and guarantee terms

Rate card on its way

Check your inbox in the next minute. If it hasn't arrived, message us on WhatsApp.

Sent to searchmellow@gmail.com

Arrives in under a minute. One email — no sequence you can't leave.

Prefer to talk? WhatsApp us.

The honest part

Questions you're already asking

What does this cost? +

Packages start at a fixed monthly rate and scale with scope. The full rate card is one email away — no call required to see numbers.

How long before I see results? +

Site and automation work shows inside 30 days. Paid ads produce data in week one and stabilise by week six. Local SEO is a 90-day horizon — anyone promising faster is selling you something else.

Is the AI agent going to annoy my customers? +

It hands off to a human the moment a conversation needs one, and it never pretends to be a person. Its job is to answer fast and book the appointment, not to hold a conversation for its own sake.

I already have a website. Do I need a new one? +

Often no. The audit tells us whether yours is worth fixing or replacing, and we'll say so plainly even when the answer costs us the bigger project.

Am I locked into a contract? +

Retainers run month to month after the initial build period. If the work stops producing, you should be free to leave.

Bearing 360° — back to true north

Find out what your site is losing

A free 8-point growth leak audit. Speed, local visibility, response time, tracking, and follow-up — findings sent whether or not there's a pitch attached.

Ask our agent